Creative Portfolio
I’ve had the privilege of collaborating with many inspiring businesses driven by meaningful missions. Below, you’ll find final projects I’m proud to showcase. Each creative piece highlights the brand’s story and brings its full visual identity to life.
CareCard
CareCard is a leading healthcare savings platform that helps millions of people access affordable prescriptions, with a reputation built on trust, accessibility, and innovation. When I partnered with them, the goal was clear: reimagine their brand identity to reflect the scale of their mission and the confidence people place in their services.
I led a complete brand refresh that redefined their design system from top to bottom. We evolved their colorway to feel more modern and trustworthy, updated typography to be approachable yet professional, and rolled out cohesive visuals across every touchpoint. From letterheads and stationery to presentation decks and digital assets, I ensured CareCard’s new look was consistent, polished, and impactful. The result was a unified visual identity that not only elevated the brand but reinforced its promise of care, clarity, and reliability..
Huk Gear
Huk Gear is a performance fishing and outdoor apparel brand known for its innovation and coastal-inspired aesthetic. I designed and directed the brand’s digital advertising campaigns, leading the creative execution across seasonal product launches and ongoing digital initiatives.
Each advertisement was built to capture Huk’s balance of performance and lifestyle through clean design, bold visuals, and cohesive storytelling—strengthening the brand’s digital presence and visual consistency across platforms.
Klaaswood
Klaaswood is a bold, forward-thinking brand that wanted its visual identity to feel as modern and innovative as the products it represents. I partnered with the team to execute a full branding refresh and lead the design for all digital advertisements and social media content. What makes Klaaswood truly stand apart is its complete embrace of artificial intelligence within the creative process. Every element of their campaigns, from people to pets, was generated through AI.
My role was to translate Klaaswood’s vision into clean, professional, and impactful design. The brand now stands with a cohesive identity across digital platforms, where every ad and every piece of content feels intentional, memorable, and strategically aligned with their growth.
Mezcalum
Mezcalum is a luxury mezcal brand founded by Erin Lichy of The Real Housewives of New York, and from day one I had the opportunity to shape its creative vision. I developed and launched the brand’s full social design strategy, digital advertising campaign, and directed the overall aesthetic to match the sophistication and edge of the product itself.
From visuals to voice, every piece of content was designed to introduce Mezcalum as a modern, aspirational brand with cultural depth and premium appeal. By blending thoughtful storytelling with striking creative, the brand positioned itself to stand out in a competitive market and connect with an audience eager for experiences as bold as the spirit itself.
Baloo
Drink Baloo is a New York–based beverage company founded by two inspiring women who set out to reinvent soda with a healthier twist, infusing it with nootropics to support brain health. For their full-scale launch, I designed a segment of their branding, all of the Amazon creative and led the digital advertising strategies to bring the brand to market.
I led a brand refresh that focused on humanizing their visual identity. We wanted to move beyond product-only imagery and spotlight real people, contractors, homeowners, and everyday users to create an immediate emotional connection. By strategically leveraging AI-driven image generation, I was able to craft polished, hyper-professional visuals that layered seamlessly into their campaign ecosystem.
Medtronic
Medtronic is a global leader in medical technology, known for innovation, precision, and life-changing solutions. I partnered with the team to design and oversee their nationwide trade show presence, creating immersive brand experiences that matched the scale and impact of their products. My work spanned the full creative direction for booth showcases and event environments, from signage and merchandise to large-scale installations and interactive displays.
My role was to translate Medtronic’s advanced technologies into clean, approachable, and visually engaging experiences. Each event—from the BKP, OsteoCool 2.0, and Inceptiv Tours—was crafted to educate, inspire, and connect with attendees through modern, human-centered design. The result was a cohesive, high-impact event presence that reinforced Medtronic’s reputation for excellence and innovation.