Founded in 2022 by two inspiring women in New York, Drink Baloo entered the food and beverage industry with a mission to reinvent soda as something both fun and functional. Their product is infused with nootropics designed to support brain health, but the heart of the brand is all about energy, color, and joy. They wanted to create a drink that feels uplifting and modern while staying rooted in health-conscious values, and that vision became the foundation for the brand’s design language.

I had the opportunity to lead the full creative direction for Drink Baloo’s launch. My work spanned branding design, print design, product design including packaging, pr boxes, and packaging materials, and Amazon Storefront. Every visual touchpoint was built to feel bright, playful, and refreshing, with bold colors and a bubbly tone that matched the brand’s personality. A highlight of the project was shooting all of the product photography myself, which allowed me to shape a cohesive look that translated seamlessly across digital platforms. The result was a fun and engaging brand presence that captures attention, drives awareness, and positions Baloo as a standout player in the better-for-you beverage space.