Buena Matcha is a matcha bar and lifestyle brand based in Palm Desert’s El Paseo, specializing in organic, ceremonial-grade matcha and thoughtfully crafted matcha experiences.

I partnered with Buena Matcha to elevate their visual identity and digital presence through a full creative refresh. My work spanned brand graphics, photography, and complete social media direction, shaping a cohesive visual world that felt light, clean, and unmistakably green. I built their social content system from the ground up, designing templates, visual rhythms, and storytelling frameworks that translated their in-store magic into the digital space.