Developed the complete visual identity from scratch, including logo direction, typography, color palette and brand standards. The system was designed to feel polished and modern while giving Derm Daughters a clear, recognizable foundation for every future application.

Created a cohesive social media presence that translated the brand into an ongoing content system. The visual direction balances education, services and brand storytelling while maintaining the same clean, refined aesthetic across every post and format.

Extended the identity into digital advertising and promotional creative, ensuring the brand remained consistent across campaigns and customer-facing touchpoints. Each execution was designed to feel elevated and approachable, supporting a premium dermatology experience without becoming overly clinical.