CareCard is a venture-backed healthcare technology company on a mission to make prescription medications more accessible and affordable, partnering with over 80,000 pharmacies to deliver discounts of up to 85 % on prescriptions. After the appointment of a new CEO intent on repositioning the brand with clarity and credibility, I was brought in to redefine its visual voice and platform presence.

I led the end-to-end creative overhaul: redesigning the logo and visual identity, crafting a clean, intuitive website, producing all collateral from business cards to the physical “care card,” and designing the full social and digital campaign suite. Every touchpoint was refined, the result is a crisp, elevated brand system that projects trust, simplicity, and coherence across digital and physical experiences.