Industry: Building Materials, Sustainable Wood Products
Services: Branding Design, Creative Direction, Digital Advertising Design, Social Media Content, Visual Assets & Campaign Collateral
Brand Tone: Sustainable, trustworthy, modern, clean, high-performance, feeling rooted in nature but elevated. Emphasis on natural texture, durability, and technical innovation while still remaining visually appealing and approachable.
Drink Baloo
Klaaswood is redefining what modified wood can be. With its second-generation hydrolysis technology, chemical-free treatment process, and wood sourced + modified in the USA, the brand offers wood siding, decking, and trim that delivers superior performance and pairs that with sustainable practices and beauty
As Klaaswood was a brand-new launch, they had no existing imagery. I led the complete creative direction by designing and producing 100% of their visuals through a combination of my own design expertise and AI-driven image generation. This approach allowed us to build a professional, modern brand presence entirely from scratch, with every human, lifestyle scene, and environmental visual crafted specifically for Klaaswood. My work spanned branding design, digital advertising campaigns, social media content, and core brand collateral like letterheads and stationery.
