Huk Gear, founded in 2014, is a fast-growing performance fishing apparel brand built by anglers for anglers. Based in Charleston, South Carolina, Huk designs gear engineered to support serious fishingmoisture-wicking fabrics, UV protection, recycled material innovations, and high mobility for all environments.

As Creative Director on the account, I lead the strategy and visual execution for Huk’s digital campaigns and web presence. I design, oversee, and refine all digital advertising, from social to banner ads, while also steering and executing their website redesign for clarity, conversion, and brand elevation. Every campaign is aligned with Huk’s spirit of adventure, performance, and technical excellence.