Simpson Strong-Tie
Managed multi-channel visual execution for Simpson Strong-Tie, supporting an enterprise catalog of hundreds of thousands of building products. Executed an average of 36 distinct digital campaigns per month while simultaneously driving large-scale Out-of-Home advertising, trade show experiential environments, and targeted print collateral. The focus: maintaining rigid brand integrity and high visual impact across a relentless, high-volume production ecosystem.
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Concepting and deploying 30+ monthly digital ad suites across web, social, and display networks—translating complex product lines into clear, high-converting visual assets at scale.
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Designing trade show booth layouts, large-format event graphics, and physical activations that translate heavy manufacturing power into clean, modern brand experiences.
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Overseeing high-volume print production—from technical sales collateral and direct mailers to localized door hangers—engineered to drive real-world conversion across vast distribution channels.
