Driven by the demand for non-drying, weightless makeup setting, I conceptualized a skin-nourishing loose setting powder formulated with Korean cosmetic technology. To align with Rhode’s core identity, the campaign pivots the summer "glazed skin" narrative into a cozy, fall-inspired "glazed and baked to perfection" storytelling angle. I defined the overarching product messaging, target audience positioning, and seasonal strategy to ensure the concept felt like an organic evolution of the brand’s existing lineup.

To maintain visual harmony with Rhode’s signature grey tone while elevating the luxury appeal for fall, I designed a minimal, ultra-shiny silver circular compact. The design features a raised, debossed logo on the lid, custom shade alignment across a five-shade spectrum, and a functional two-tier interior mechanism to keep the custom tear-drop puff pristine. Every touchpoint, from the primary compact to the outer campaign imagery, was rendered with high-end 3D visual consistency.

To bring the campaign to life across consumer touchpoints, I developed a suite of digital advertisements, social media graphics, and interactive campaign assets. Leveraging high-concept storytelling, such as literal baking motifs paired with editorial beauty close-ups, the digital assets were crafted to drive engagement across Instagram, TikTok, and web banners. The result is a cohesive digital ecosystem that balances playful seasonal themes with Rhode’s signature elevated, clean art direction.