Conceptualized an original Poppi flavor and developed the visual identity for its launch, including a custom can design and supporting product imagery. The direction was built to feel recognizable within the existing Poppi brand while introducing a distinct seasonal personality of its own.

Expanded the campaign beyond packaging through a collection of branded merchandise designed to make the flavor feel like a complete cultural moment rather than a standalone product release. Each piece carries the campaign’s visual language into a new format while maintaining a consistent, recognizable identity.

Created a coordinated advertising rollout across digital and out-of-home placements to introduce the concept at scale. Social and digital creative establish the campaign narrative across screens, while a high-impact billboard translates the same visual system into a bold public-facing launch moment.