Mezcalum
Developed a cohesive brand identity and launch system for Mezcalum, a premium mezcal rooted in the landscapes, craft, and communities of Mexico. The visual direction draws from the vivid blue skies above the agave fields, pairing fresh blue tones with warm natural accents, restrained photography, and minimalist packaging to reflect the spirit’s clean, modern positioning. The identity extended across brand development, digital and experiential launch materials, and web design to create a consistent presence across every consumer touchpoint.
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Launch creative across digital advertising, social media, promotional graphics, and branded physical environments. The visual system was extended into experiential applications including event and pop-up design to create a consistent brand experience both online and in person.
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Digital design support for Mezcalum’s web presence, translating the established identity into a refined online experience. Layout, visual hierarchy, imagery, and brand elements were carried through the site to maintain consistency across the broader launch ecosystem.
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Logo development, visual identity, color system, typography, bottle styling, packaging direction, and photography art direction. The palette and materials were designed to connect the brand back to its Mexican agave origins while maintaining a clean, premium aesthetic.
